For a few years now, we have heard a lot of talk in the media or at conferences about Artificial Intelligence applied to different disciplines. The term often encompasses many fields, which makes understanding all this 'Data Market' quite complex. Here is a proposed classification of disciplines, already presented several times during conferences and which has given rise to some debates (and adjustments!).

To use the expression used by our Niortais friends from Kereon Intelligence, who recently came to give a (very good) presentation in Bordeaux about Data Literacy: 'data can now be compared to gold'! Data has become so important to companies, organizations, administrations and governments that data is the real black gold of the 21st century. And like any gold rush, we are witnessing a real 'increase in pressure' on these subjects related to Data or AI.

The last few years have witnessed the development within e-commerce companies of a multitude of decision support tools allowing the practice of dynamic pricing. These Operations Research tools integrate the level of stock, flow, target margin, conversion rate and competitor prices...